Mr. Dilbeck summarized by stating that a primary reason for the tourism industry's decline is the absence of state leadership that includes a strong state policy on tourism development. |
Representative Borodkin discussed national site selectors' perceptions of Colorado and noted that Colorado needs to improve its image by improving its marketing. She agreed with Mr. Dilbeck's recommendations. |
Mr. Dilbeck discussed ways the state could start implementing his recommendations. The state could write a statewide tourism plan that involves public and private entities. He stated that bringing together of state agencies and private entities to pool resources would be beneficial. Representative Borodkin discussed the need to bring together agencies to help develop a state tourism policy plan. Mr. Dilbeck commented on the need to show the private sector that the state government is behind a statewide tourism policy so that it will invest more money in tourism.
Senator Bacon discussed the implications of TABOR on the state's ability to receive a return on its investment in tourism.
Mr. Dilbeck discussed the Center for Travel and Tourism at the University of Denver. The Center's purpose is to support and help the tourism industry grow. |
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